Kenya Television Network (KTN) has announced a significant restructuring of its programming, merging its two main channels, KTN Home and KTN News, into a single unified brand, now simply called KTN.
The network, which has been a staple of Kenyan broadcasting since 1990, says the move aims to streamline operations and offer a more cohesive viewing experience for its audience.
This consolidation is being positioned as a way to combine the strengths of the two former channels: KTN Home’s focus on family entertainment and KTN News’ reputation for fact-based journalism. The newly merged channel will continue to air a mix of programming, including investigative journalism, local and international dramas, sports, talk shows, and youth-centered content.
Observers note that the merger could be part of a broader response to changing viewer habits and increased competition from digital platforms, which have disrupted traditional television viewership.
Standard Media Group, the parent company of KTN, has been facing significant financial challenges, leading to widespread layoffs in recent months. The situation has escalated as some former employees have staged protests, demanding unpaid salaries and better treatment following their termination.
The network’s statement promises that the new channel will deliver “a rich, captivating experience,” with its team of journalists maintaining a focus on accuracy and audience trust.
As the media industry evolves, traditional broadcasters like KTN face mounting pressure to innovate while maintaining their relevance. This merger may represent a pivotal moment for the network as it seeks to maintain its legacy in Kenya’s dynamic broadcasting sector.
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