Lugari MP Ayub Savula recently erected a billboard in a move to popularize his ambition to succeed Wycliffe Oparanya as Kakamega County Governor.
Photos of the outside advertising in Kakamega done by Magnet Ventures Kenya Limited, which were shared on social media, elicited mixed reactions, with many of his Lugari people making fun of the action, saying that he was chasing the wind.
“Even if he stands alone on the ballot will not vote for him,” one Oscar Vulimwa commented on the Western Kenya Times Facebook page post.
Savula has bought the strategy already employed by his perceived opponent, former KETRACO CEO Fernandez Barasa, who has been endorsed by ODM leader and Azimio la Umoja presidential flag bearer Raila Odinga.
The billboard, which is a form of outdoor advertisement, costs between KShs 160,000 to KShs 200,000 per month depending on the location, size and demand, according to expatprint.co.ke, which markets the service.
Savula will also be facing off with Kenya Kwanza Alliance candidate and longtime opponent Cleophas Malala as the race gains momentum.
If the lawmaker is going to pay for the billboard for the remaining four months to the August 9 general elections, then he will have to part ways with between KShs 640,0000 and KShs 800,000.
Sam Oduor is the editor-in-chief at the Western Kenya Times who leverages the power of the Internet in telling stories that shape opinions.