The media industry is revolutionizing and, in the coming days, we may not consume content on radios, television, or newspapers. The Internet seems to be taking over. You may have noticed that anything being done on the traditional media can be transformed into new media.
Western Kenya Times (WKT), thus, comes in as a unique and competitive digital space for the region, aiming to suit the needs of its audience in a manner that appeals to both traditional and new journalistic professionalism.
The Western Kenya Times was inspired by the fact that the region has, for a long time, lagged behind in media coverage compared to others. The local media set-ups, both traditional and new, seem not to be doing enough to keep the region at a faster pace.
Let’s be there for you
The WKT has a focus on the people who live or have a history in counties found in the western part of the country: Kakamega, Bungoma, Busia, Trans Nzoia, Vihiga, Uasin Gishu, Kisumu, and Siaya. These are people who have a lot in common in matters culture, politics, economy, and social interactions.
The online publication, which exists as a news and content blog, Facebook page, Twitter handle, and YouTube channel, will provide content in form of videos, text, and pictures. The formats will present a range of topics of great interest to society from politics to relationships.
This great content diversity will be put together by a committed team of young professionals in the media industry.
The new website is an appealing piece of art, developed by experts, simple to use with well-arranged topic categories. It also has a comment section below every story where readers can air their views comfortably.
The online publication is no doubt going to be one of its own: bigger, better, bold, and hailing the slogan “Let’s Be There for You”, literally!