This is the time when one has to display the best image of themselves, which requires a little branding and refurbishing or maybe some pretty peculiar means to stand out among competitors.
Bryan Liseche was a lesser-known figure within the frontiers of the Lugari Constituency before the 2017 general elections. Perhaps less popular than Joseph Lunani, who emerged second in the election but whose ambition withered.
When he was announcing his bid to succeed Ayub Savula as MP, nobody thought he (Liseche) would rise to such fierce ranks to pull up razzmattazz campaign strategies that drew close to those of outgoing Ayub Savula, who became popular for using choppers to appeal to voters.
Liseche, an ex-military and now a businessman, began his campaign immediately after the 2017 elections by forming a team of youthful assistants across the constituency, organizing forums, and working on small projects for the benefit of the community.
His recent flex of political muscles immediately after he was cleared to vie for the seat under the United Democratic Party (UDP) is no doubt giving his opponents sleepless nights.
He’s arguably among the politicians pulling off the most admirable stunts among the 12 contestants for the Lugari seat, evident from the sleek vehicles seen in his ostentatious convoys, well-articulated messages done on nicely branded campaign posters, in addition to his team of bloggers doing their best to sell his manifesto and relevance to the public.
Emmanuel Tyron, Liseche’s head of communication, says the hopeful MP rolls in seven branded vehicles in addition to several others not disclosed, each appearing on different occasions.
Liseche has at his disposal two Land Cruisers—a V8 and a Prado TX. This is in addition to two Nissans, one G-touring vehicle, one media pickup, and a Rav Four.
He also has a party vehicle meant for roadshows backed up with a public address system that has local musicians and performers on it to attract and entertain the masses.
“His campaign strategy is back to back 5 days within a week. He visits two wards in a day. He uses a very reasonable amount for the campaigns,” Tyron says.
Sam Oduor is the editor-in-chief at the Western Kenya Times who leverages the power of the Internet in telling stories that shape opinions.